Amazon has earlier launched Amazon.com.au, a devoted e-book as well as app shop for the Australian market.
Australians are undoubtedly book-lovers. There surely is a very significant market in the industry of book selling. With the advancement of technology, downloadable books increasingly becoming very popular. Also, with the prominence of such digitally downloaded books, many electronic readers have been released in the market. The most favored electronic-book reader to date is the Kindle. It has a number of types such as the Kindle Wifi , Kindle Paperwhite, Kindle DX along with different models of Kindle Fire. Other popular brand names are the Nook and the Sony E-reader.
With the popularity of Kindle in The land down under, the decision of Amazon to kick off Amazon Australia is a no-brainer. Definitely, there exists a tremendous market for e-books in The land down under. And this market demand might be attended to better by Amazon when it sets up a separate ebook retail store in the region. With the launch of Amazon.com.au, Australians can now buy as well as download ebooks as well as mobile apps without the need for Amazon.com, the US retailer.
Obviously, this store is not without disadvantages. Furthermore, possibly not everyone is pleased about its launch. First, local e-book suppliers may very well be suffering with the introduction of the giant company in the business. With its actual renowned name, this will definitely get a considerable proportion on the market. Furthermore, there can be restrictions in the labels that will be available in Amazon.com.au. It’s widely known that Amazon.com bears enormous number of content. All of these, nevertheless, will not likely all be supplied by Amazon.com.au. The latter retail store will only promote a restricted novels which can be perfect to the Australian audience. Ultimately, most are dismayed that Amazon.com. is merely an ebook as well as app shop. With the substantial audience in the online shopping industry in The australian continent, a lot of people were expecting that Amazon is going to announce a native online store just like Amazon US, in Australia. To the disappointment a number of Aussies, Amazon Australia was introduced solely as an electronic book and also app-store.
Acceptably, we’ll can never tell that the establishment of the store could possibly mean the introduction of a larger Amazon Australia. It can be the start of the entry of Amazon in the country’s market. There can be the opportunity that in the near future, it will eventually challenge Australia’s online store.
Even so, Amazon.com.au is a good beginning for Australians. At least for the time being, Australians can buy e-books with this localized Amazon store.